Compelling people to download your app is an achievement.

In case you do not know, app developers submit approximately 2,000 apps on Apple App Store and Google Play Store daily, hoping it will be the next best thing.

Unfortunately, the majority of apps out there will not even generate more than 5,000 downloads.

If you do not have the right mobile app strategy, your app will not stand out. That said, we have listed down ten helpful app marketing tips to boost your mobile app downloads:

Create an Eye-Catching App Icon

Your app icon is the first thing that users will see when they see your app. That's why you need to pick a design that's essential to your success. That way, when users scroll through the app store, it is the first thing that will pop out or capture their attention.

In mobile application development, it is also crucial to make your app icon as straightforward as possible. Try to keep it simple yet unique. You do not want it to look too cluttered or too confusing for the eyes.

Make your app icon as eye-catching and recognizable as much as possible.

Also, make sure that you pick a design that best represents your brand. It would be ideal to provide the user with insight on what you have to offer the moment that they download your app.

Choose a Great Name and App Description

One of the most critical aspects that will differentiate your app from others is your app name.

A name that stands out and easy to remember will emerge as the winner. That's something that you should be going for.

Now, the question is, how do you come up with a creative name? Here are some helpful tips to keep in mind:

• Most app stores only have a 225 character limit, but it would be ideal to stick with 25 characters, max.
• Since you are aiming for uniqueness, you need to conduct extensive research when choosing one.
• The name of your app will depict what kind of app it is. Users will not have to spend time guessing or overlook it when searching.

Apart from a unique name, your app's description matters, too. That's because your description can compel a user to download your app.

PRO TIP: Focus on elaborating on what your mobile app can do instead of talking about its features.

Improve Your App Store Optimization (ASO)

App Store Optimization (ASO) is enhancing the visibility of your mobile app on search results. This includes optimizing every metadata element of your app.

The key here is knowing what keywords to incorporate on your app title and description, and what screenshots and video demos to use.

The reason why you want to make an app more visible in these charts is to enhance its discoverability. When you do this, more users are likely to find your app, and you will increase the number of your downloads.

Although ASO is starting to gain traction, this remains unused by app developers and marketers. That's why you need to take advantage of this cost-effective technique to boost the downloads in your app.

Ask Your Users to Rate and Review Your App

Another crafty way to increase your downloads is to get positive reviews from other users. Not only will the algorithm boost the rankings of your app, but you can compel more users to download it if it has positive reviews.

That's because most app users also rely on the opinions of others before they download an app. If you have low ratings and several negative reviews, you may have lower conversion rates.

Moreover, app algorithms take ratings and reviews into account during ranking apps. You can receive a penalty if you have negative rankings.

But if you can garner positive reviews and satisfactory ratings from your users, this can help improve your app's search ranking.

An effective way to encourage users to rate and rank your app is to send out push notifications. It would be best to prompt users after five to 10 sessions when using an app.

Create a Well-Designed Website

Crafting a website is essential because you want to build a strong web presence online. That's why your app should be impressive, and you can only achieve this when incorporating several crucial elements:

• Your app name and logo should be there to enhance app recognition.
• You should have an inspiring way to explain the app's features.
• Include a call-to-action or CTA as much as possible.
• Gain positive reviews from the app.

Use Impressive Screenshots and Demo Video

Not also apps use demo videos. That's why it is an effective strategy that you can use to set you apart from your competition.

It would help if you tried to keep it short because 10 percent of your audience drops out every 5 seconds.

The sound that you use should be crisp and clear, and you should have a strong marketing message. It would help if you also used engaging screenshots as this helps showcase your app's uniqueness.

Offer Your App Free at Launch

Another great strategy that you can use is to offer your app for free during its launch. Not only this helps increase your app's downloads, but it also provides you that much-needed push that you need to launch.

Now, after offering it for free for a couple of days, you can turn it into paid and then study the response rate. Doing this technique stirs the user's curiosity and will increase the number of downloads.

Use Social Media Outreach

Before you turn to social media to build your app's public persona, you first need to decide which angle you want to start. Meaning your voice should compliment your branding.

If your app was a person, what will it look or sound like? When publishing posts, be consistent in using that voice.

If your app looks fun, do not bore users to death using a monotone or bland business language. Your app should speak volumes to your audience.

Partner With Social Media Influencers

Social media influencers are called that way for a reason. People tend to follow what they do and what their recommendations are.

Studies show that online influencers can compel millennials to take action. This can range from buying a product, subscribing to a newsletter, to joining a contest.

To increase your app's downloads, you need to get in touch with known social media influencers online.

The good thing about it is that you can still offer them incentives instead of cash if you do not have a large budget.

Practice Localization

Each country has a different culture and language. Thus, you can localize your app, depending on your target region. This helps you gain an edge.

You can change your app's metadata for a specific country, and thus, you can make the most out of it.

Localization allows you to boost your app's market because it provides you with more opportunities to gain prospects.

Final Thoughts

Keep in mind that no matter how well designed your app, if you do not put in the effort of promoting it, then people are not going to download it.

That's why you should apply the helpful marketing strategies listed above. Doing so can help raise online awareness for your app and increase its downloads. Good luck!