Zoom introduced itself to the world in 2012, and it has revolutionized the way we perform remote work and communicate online. If your business hasn't yet discovered the many benefits of this app, we're here to enlighten you. Check out these four creative ways to use Zoom to help your business flourish.

1. Host a Team-Bonding Event

Have spirits been low in your virtual workspace recently? Your workers may be feeling uninspired due to office burnout. Or perhaps you have new employees who haven't gotten a chance to mingle with the rest of your team.

In any case, you can use Zoom to host a virtual team-bonding event. The best part? Your participants don't even have to be in the same city, state, or country. 

And the possibilities are endless. You can create an Among Us game room and have everyone play along. We promise, the tension in the virtual room will be unmatched, and everyone will get a good laugh when the Imposter reveals themselves. For something more organized, you can set up a virtual or bingo night to engage your staff members.

If you don't feel like playing host, you can hire someone else to take on the role. Consider hiring virtual magician Jon Finch to lead your team through an exciting night. 

2. Offer Sales Demos

Your sales prospects may have been hounding you with questions about how your products or services work. Instead of writing a drawn-out email, use Zoom to record a visual showing. The final product will result in something tangible that your prospects can use to determine if your business's offerings are right for them.

You can take this tip one step further by conducting live sales demos. Participants can ask questions on the fly to better learn about how your offerings work. You can conduct live demos every hour on the hour for a specific week or schedule personalized sessions for your high-profile clients.

3. Lead Webinars

Hosting webinars via Zoom is a great way to showcase your business as an authoritative organization in your industry. You'll satisfy current customers and pull in new leads.

Some company leaders like to use webinars to offer tips on how to best use their products or services. While this strategy can be effective, you should also consider broadening your discussion topics. Customers will love to hear your insight on the latest trends in your industry or productivity hacks. Just make sure you can tie your webinar back to your business's main goals.

4. Film Customer Testimonials

Did you know that nearly 80% of customers consider reviews just as important as personal recommendations when making consumer decisions?

Listing your customers' positive reviews on your website can work wonders for your business's reputation. But why not elevate your customer testimonials to the next level? 

Reach out to your customers and ask them if they'd be willing to talk about their positive experiences with your company. Find your willing participants and schedule individual Zoom calls with each of them.

Hop on your calls, hit the record button, and ask your participants questions about what they liked most about your product or service. Inquire how your business has solved problems they were having and made their lives easier. Stimulate the conversation to foster genuine compliments that'll speak highly of your business.

As you're searching for customers to interview, broaden your search to around the world, if applicable. Your potential clients will love to see your global reach and receive reassurance that you can help them no matter where they're located.

Using Zoom for Your Business: The Possibilities Are Endless

When it comes to using Zoom for your business, the possibilities are endless. You can use the platform to engage your employees, connect with current clients, and reach potential customers. Follow these four tips to get started, and you'll notice your business quickly advance in your industry!