It is an undeniable fact that mobiles have dethroned desktops and laptops. All daily tasks are done using mobile phones. Whether it is paying an electricity bill or playing a game, mobile phones are being used. Thus, it is evident for businesses to adopt mobile strategy to stay competitive and grab the attention of their target audience.

Not only the use of mobiles has increased, people now don't hesitate to download mobile apps because of the ease and convenience they get. Even the most daunting job is done with a few taps using mobile apps.

Not only Game Development Android, but mobile app development for the latest platforms and devices is highly demanded these days.

Some people may argue that responsive websites which can work on any device and platform are better when compared to mobile apps. But, as per a recent statistical report, mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.

Why do users spend more time on mobile apps than mobile websites? Probably, below-mentioned reasons with users & business perspective can justify -

Push Notifications

Want to get a recent update on discounts going on in a store, or the latest news? Push notifications can help. The users get information on an instant basis with the help of push notifications. Whereas, for a business, it becomes easy to target a particular segment of the audience with the help of push notifications.

Mobile apps can send push notifications. Not all mobile browsers have the functionality of push notifications. Mobile apps can even schedule push notifications, and thus it becomes easy for the businesses to target their audience at the right time and the users to acquire the information they are seeking.

Better Personalization

A mobile website can never match the level of personalization a mobile app can provide to its users. The mobile app can use the device's versatile features which can make high-level personalization and customized user experience possible.

Moreover, mobile apps can capture the users' interests, buying behavior, location, and other preferences which is the key factor in providing personalized user experience. As per Segment's research, 40% of consumers say they have purchased something more expensive than they originally planned because their experience was personalised.

Personalized experience undoubtedly can increase conversions and thus is beneficial for businesses. Thus, mobile apps over mobile websites for providing high-level personalization to the target audience.

Optimum Use of Mobile Device Features

The best thing about a mobile app is that it has a real space in your users' devices. Whenever they think of buying any product or service you provide, they can immediately open your app and look for the options. In the case of a mobile website, they may not remember the URL of your website and have to take help of Google at that time.

In such a situation, you may lose a golden opportunity of grabbing customers' attention. Your mobile app present on your users' devices can make a huge difference as it keeps on reminding them about your brand.

Quick Performance

A mobile website when accessed, has to download resources from server to the mobile browser. Whereas, a mobile app has stored its resources on a local platform of the device. This makes a mobile app to work quicker than a mobile website.
In this competitive business scenario, if you are slow you disappear. It is no more believed that slow and steady wins the race. Now, to sustain and grow your business, you need to be prompt in all the aspects including presentation, delivery and after sale services.

Uncluttered Design

Comparing to mobile websites; mobile apps have an uncluttered design. A website is full of content which is not even required. A mobile app consists of only useful links required by the user to get the tasks done using their fingertips and taps on the screen.

Thus, the mobile apps have a look with minimum content with more white space. The users prefer such designs, as it becomes easy for them to comprehend and not consume a lot of their time in searching for important content therein.

From the business point of view, users' comfort should be a priority, as the chances of conversions and repeated purchases increase.

The Key Takeaway

The crux of the matter is to attract the maximum audience to your business so that your business makes maximum conversions and achieves the success it deserves. A mobile app can help you in doing that.

Get mobile app developed for your business to engage new customers and present ones. Leverage a seamless user experience with your mobile app and help your business to rise in 2019.