Have you noticed that we are now living in a more digital age where a lot of what you do can be seen online and on social media? Do you want to know how social media has managed to change the tech world?

Instagram started in 2011 as a humble photo-sharing app for people to share images with their followers, but as the years went by, it became so much more than that. It has become a place where you can grow a business in just a few days by buying real followers via growth services such as Growthoid. This is a service in which you can start a movement, share videos and photos in a multitude of different ways, and engage with your audience.

These days, a lot of businesses have started to make use of the platform too, as it is a great way for them to market to much larger and global audiences. The tech world is constantly changing and Instagram has taken advantage of this. If you want to know how Instagram has changed the tech world, here are a few ways.

It changed the way we shop

Technology has completely changed the way that we live our lives. These days we are living in a more digital era where everything seems to be happening online, and Instagram has very quickly taken note of this and even capitalised on it. Shopping online is not a new concept, in fact it has been around for quite a while now, but only recently has Instagram introduced technology that allows people to shop directly from their app.

These days many businesses and brands are making use of Instagram for marketing purposes and the Instagram shop has made this so much easier for both them and their customers. For those who don’t want to make use of the Instagram shop, it has still completely changed the name of the game. By marketing on the app, you can drive so much more traffic to your website and reach a massive audience that makes use of Instagram.

Instagram marketing has quickly changed the ways that consumers find their products and make decisions on what they want to buy.

It made us engage with live content

Instagram is a place where people want to find entertainment, and oftentimes, just scrolling through premade content can get boring after a while. Not to mention, it can get repetitive with all the trends going around.

Something that happens on Instagram far more than on any other network or social media platform is live content. Engagement is a key element to success on social media, and one of the best ways to do this is by making yourself more personable. Being personable means trying to connect with your audience and allowing them the opportunity to connect with you.

This live video function is by far one of the best ways to do this. Not only can it help create a more personable account for you, but it can even help increase engagement and encourage other users to engage.

It is a different form of content creation and with every new live video, there will be something unique and special because there is no filter and no editing.

It created an influence culture

Last but not least, we have influencers. With such a big platform, users that have millions of followers come as no surprise at all. These influencers typically make use of the platform as a way to bring in an income and make a living, and this is great.

The world of Instagram has changed with the introduction of influencers and the ability to become Instagram famous. These influencers have become popular because of what they have to offer the world and they are, generally, quite interesting people. Influencer culture has become a whole movement with even smaller Instagrammer trying to make their way on the platform and earn a living through content creation.

Instagram influencer culture when working in conjunction with businesses and brands is all about creating an opinion about a product and almost encouraging others to feel the same way. This is one of the ways in which Instagram has influenced the tech world.