Have you developed a groundbreaking app? With millions of apps available to download, getting people to pay attention to yours is a constant struggle.

No matter how much work goes into your app, there’s always a chance it can get buried beneath the mountain of other options. Effective marketing is just as crucial as creating a high quality product.

One of the most effective ways to promote your work is through video content. With social media being so widespread, videos can be easily shared across the internet.

While you may think that this is a task only for professional editors, modern software has made video creation an easy-to-learn skill. There are many free programs and templates out there to get you started.

Play Store vs. App Store

Since app stores are the primary place to find customers for your app, it’s important to know each one's video ad requirements. The Play Store has no restrictions on video content, while App Store ads must be pre-approved.

Videos for Apple apps need to be recorded on an iOS device and be 15 to 30 seconds long. You also can’t show anything from real-life, like a person’s hands or face.

Video Types

You’ll need to prepare differently depending on the video type and how you want to showcase your product. Some videos don’t require much setup, while larger projects need more materials and preparation.

Simple Videos

This involves directly videoing your app being used on a device. One common feature of this type of video is including someone’s hands in the frame. You can then capture them using the app in a natural way.

While you can add simple effects after shooting, the advantage of this video is its simplicity. Viewers can easily see how your app would work on their own devices.

Animated Videos

Using animations in your video takes more work but pays off by greatly enhancing your ad. High-quality effects and animated presentations are more likely to keep customers engaged.

You might think that creating an attractive ad with flashy animations requires complicated software and technical know-how. There are actually many free video maker templates that are highly customizable.

Professional Videos

This video type uses actors and scripts to fully capture how you want your app to be portrayed. While usually more engaging, it also requires an understanding of effective marketing editing.

Promoting Your App

After picking the video type you want, it’s time to choose what to include in it. Each type of promotion can showcase a different aspect of the app.

Previews

Short previews of the app in action can be played on many social media platforms. Sites like YouTube can play your ad before a video to reach millions of people.

Explanations

Animated video templates are a perfect way to convey why your app is the right pick for users. These ads let you better explain the details and features of your product with customizable visuals.

Reviews

Filming an ad with actors and scripts can take time. An easier option is to record customers giving their opinions. Viewers are more likely to trust reviews from real users.

Conclusion

Video content offers widespread marketing for your app. There are many options available, all with their own benefits. No matter how much time or resources you have, a short, simple video can easily reach customers over social media.

With the amount of free video templates available online, making a video ad is easier than ever. It also lets you showcase your app in an attractive and engaging way.