As the amount of information grows exponentially, finding specific data across various sources becomes more challenging. Federated search technology is a beacon of hope to address this precise issue, offering a seamless way to search multiple repositories from a single query ...
In the current digital world, what has truly emerged as the most significant force used by travel marketing is social media. How are travel brands using vast amounts of data to run standout campaigns? Let's explore the world of social analytics and its impact on travel ...
What is social media analytics? Social media analytics is the analysis of data about comments and discussions made on social media platforms besides formally structured data collected for decision-making purposes. This is done by following conversations, marketing campaign ...